- Black Friday officially begins November 27
- Some Black Friday TV deals have gone live early
- Prices can fluctuate regularly, and could improve closer to Black Friday
- Soundbars also receive big discounts
If you’ve been eyeing up a new TV, then the next few weeks could well be your favourite of the year. Yes, it’s Black Friday sales time in Australia, and that means many of the best TVs will be seeing their prices slashed at a variety of retailers.
Whether you’re after a big-screen OLED TV or a smaller mini-LED model for a bedroom or gaming setup, the Black Friday TV sales often deliver some of the lowest prices of the entire year. I’ll be keeping this page updated throughout the shopping period, and will continue tracking prices beyond Cyber Monday to catch any deals that stick around.
Highlights so far include AU$1,464 off the Sony Bravia 8 II; AU$1,864 off the Samsung S95H; and even AU$251 off the Sonos Beam (Gen 2).
I should point out that TV prices can fluctuate throughout the Black Friday sales period, and in previous years I’ve seen certain sizes discounted one day, and others the next. In short, if you see a price you like on a TV you love, it can pay to take the plunge right away.
And it’s not just huge price cuts you should be looking out for. Some Australian retailers also offer bundle deals, allowing you to save even more when you pair a new TV with a soundbar.
Speaking of soundbars, they also receive their fair share of discounts during Black Friday, and you’ll find my top recommendations towards the bottom of this page.
Best retailers for Black Friday TV & soundbar deals
Best Black Friday TV deals in Australia 2026
LG Black Friday TV deals
Samsung Black Friday TV deals
• View more of the latest Samsung Black Friday deals in our dedicated guide.
Sony Black Friday TV deals
TCL Black Friday TV deals
Black Friday soundbar deals
Black Friday TV deals 2026 FAQ
When will the best Black Friday TV deals start in 2026?
Black Friday has been officially penned in for Friday November 27 2026. However, as we saw in November 2025, the discounts started to crop up earlier. This varies from retailer to retailer as they try to outdo each other with earlier and earlier sales, but the best deals typically happen between Black Friday and Cyber Monday.
Where are the best places to find Black Friday TV deals?
In Australia, you’ll find the best Black Friday TV deals from many of the usual brick and mortar retailers including JB Hi-Fi and The Good Guys, along with several reliable online stores. Discounts will usually consist of hundreds of dollars off the usual RRP, while some models (most often clearance stock from last year) will even get slashed by thousands.
Should I wait until Black Friday for TV deals?
In general, yes. However, there will be other major sales events during the year, including the EOFY sales and Afterpay Day. Both of these can often be good times to look out for TV deals, but from our experience, Black Friday is when we usually see the biggest discounts.
Then there’s also Cyber Monday to consider. However, we’d recommend going for the best Black Friday TV deals rather than waiting for Cyber Monday, but if you don’t find what you’re looking for, it’s a great second chance to find a discounted TV.
Essentially, any online store is worth keeping an eye on over Black Friday weekend; after all, it’s a sales event dedicated to online shopping.
